A 'SpongeBob SquarePants' game will launch on Roblox for the first time through a deal between Paramount and Gamefam.

As a global gaming platform, Roblox has several titles based on the famous SpongeBob SquarePants animated series.

As part of the 25th anniversary of Nickelodeon’s “SpongeBob SquarePants” franchise, the new game “SpongeBob Simulator” will be available on Jan. 26 to Roblox’s 70 million-plus daily users.

Paramount Games Studio and Gamefam have partnered for the Roblox game SpongeBob Simulator, the first official Roblox game built wholly around the universe of SpongeBob SquarePants.

Advertising inventory for the simulcast has already sold out, with the SpongeBob-themed activation a way to engage with consumers in the lead up to and after the game.