Sprite launched Sprite Limelight, its first unified global music program, per details shared with Marketing Dive. The music program is in support of the Coca-Cola brand's recently launched global ...

Sprite has added wireless support to its loyalty program in which soda drinkers can redeem codes found under Sprite bottle caps for RocketCash currency redeemable at more than 100 retailers.

Sprite is back for the second year of its global music program, Sprite Limelight, and they’re bringing the star power. The program was created to bring together an exceptional collective of ...

'Create Your Future' voter education platform encourages voting participation, particularly among fans of the Sprite brand and multicultural youth.

The Sprite Refresh Your School Playground Sweepstakes announces that K to 12 schools throughout the United States registered in the My Coke Rewards for Schools could win a $25,000 playground ...

Sprite's new limited-edition Sprite + Tea flavor is inspired by the viral trend of consumers steeping tea bags in cold Sprite before drinking.