Journalist Jan Fran explains the two-step flow theory that suggests people are more influenced by their friends and family than the news media.

The particular example discussed is that of a two-step-flow model of diffusion which should give rise to a contagious probability distribution. Four such distributions are fitted to T. Hägerstrand's ...

Research subsequent to the classic statement of a two-step flow-of-influence hypothesis has isolated a number of inaccuracies in the hypothesis as originally formulated. Analysis of a question series ...