Google Analytics has always been big on categories and comparisons. Their Content Groupings feature has been available since December 2013 and aims to help you compare performance of different content ...

I have been using Analytics since the day it was made free, just like over two hundred thousand other webmasters. By using this service, I aknowledge that Google may use this information to ...

How much does your company know about who visits your website? Do you know where they came from? What browser are they using? Which pages are the most popular on your site? And how long do visitors' ...

The Austrian website of medical news company NetDoktor works like millions of others. Load it up and a cookie from Google Analytics is placed on your device and tracks what you do during your visit.

Marketers in the high-tech world who use phrases such as “social media marketing,” “Facebook marketing” and “content marketing” do not understand the basic difference between marketing ...

6 Ways to Use Google Analytics You Haven’t Thought Of Is your Google Analytics usage relegated to a few basic, top-level charts? Read this post to learn how you can go beyond surface-level metrics.

How to Get Actionable Data From Google Analytics Google Analytics e-commerce tracking gives you access to sales conversion, product sales, and revenue data. To find actionable ways to boost e-commerce ...

How To Add Google Analytics To WordPress Discover a powerful tool to help you deepen your understanding of how visitors are getting to and using your WordPress-powered website.

Use of Google Analytics has now been found to breach European Union privacy laws in France -- after a similar decision was reached in Austria last month.

Ensure that your Google Analytics is reporting accurately so that you can have confidence in your data and decisions.