Google Analytics has always been big on categories and comparisons. Their Content Groupings feature has been available since December 2013 and aims to help you compare performance of different ...

I have been using Analytics since the day it was made free, just like over two hundred thousand other webmasters. By using this service, I aknowledge that Google may use this information to improve ...

Austria’s data regulator has found that the use of Google Analytics is a breach of GDPR. In the absence of a new EU-US data deal, other countries may follow.

How much does your company know about who visits your website? Do you know where they came from? What browser are they using? Which pages are the most popular on your site? And how long do visitors' ...

Marketers in the high-tech world who use phrases such as “social media marketing,” “Facebook marketing” and “content marketing” do not understand the basic difference between marketing ...

How to Get Actionable Data From Google Analytics Google Analytics e-commerce tracking gives you access to sales conversion, product sales, and revenue data. To find actionable ways to boost e-commerce ...

How To Add Google Analytics To WordPress Discover a powerful tool to help you deepen your understanding of how visitors are getting to and using your WordPress-powered website.

Use of Google Analytics has now been found to breach European Union privacy laws in France -- after a similar decision was reached in Austria last month.

Ensure that your Google Analytics is reporting accurately so that you can have confidence in your data and decisions.