The popularity of online gaming platform Roblox has allowed some developers to make serious money.

Tens of millions of these games live on Roblox ’s browser—hundreds of times more titles than exist on Steam. Every day, 43 million people play those games, mostly kids.

The Super Bowl is coming to Roblox as part of a push by the NFL to attract new fans, featuring football content in SpongeBob and Ninja Turtles metaverse games.