While most usability testing methods described in The Guide to Usability Testing apply to Web and mobile, we want to describe some of the nuances specific to each medium. Actually, most usability ...

Website usability, user interface, SEO and search engine strategy testing can present you with reams of data to fill up spreadsheets and make pretty charts, but how helpful is any of it unless you ...

Usability testing will take place in a 30-minute or 55-minute session during which you will be asked to complete some common (and some uncommon) tasks on the website related to searching for books and ...

To demonstrate the power of usability testing in design, we ran some tests on Yelp as part of a redesign exercise.

Hicken’s recommends marketers conduct usability, or “think aloud” testing. Marketers using this tactic watch people in their target market give a stream-of-consciousness talk while they try to ...

Usability testing is an invaluable research method that involves observing representative users interacting with your product to assess how easy or difficult it is to use.

Many financial institutions spend considerable time, resources and money on usability testing for their Web site…and with good reason. Usability testing is a critical qualitative step for identifying ...

Usability testing: A systematic evaluation procedure that measures how effectively, efficiently and satisfactorily a user can interact with a website or system.

The obvious difference between business-to-business and consumer websites is the immediacy of conversion. B-to-b sales cycles are usually much longer, and often incorporate live salespeople and ...

This week, we did a very simple usability test that proved once again that a little bit of effort can yield major results in improving “finability” in SharePoint deployments.