Major hotel chains have been wooing travelers for years with CRM tools focused mainly on "loyalty" or rewards programs. The CRM programs help hotels and resorts determine which customers patronize the ...

CRM's are quickly becoming a main stream software program needed for small businesses. Here are four to consider.

One of the big benefits of a successful loyalty card program, he says, is that stores can quantify new-customer losses and introduce programs designed to retain or woo back the most profitable.

Customer relationship management (CRM) doesn't have to be costly and complicated. Start with the best small-business-friendly ...

CRM Quality Questioned In financial services, the first wave of CRM programs had the positive effect of providing more efficient ways of implementing marketing programs through automation, the Aite ...

If you're a CRM vendor and you're thinking of starting a partner channel - or changing your partner program - then please, with peace and love, take my advice. It comes from over two decades of ...

1. Overview of the WeChat Work CRM Management System Group Chat Assistant ...

Schooled in CRM Embracing the reality that CRM's growth isn't just another marketplace fad, an escalating number of established universities are successfully launching CRM courses within their ...

One of the biggest hurdles to consumers joining and participating in retail loyalty programs is that their wallet is filled with cards and keychain is already jammed with tags. However, several new ...

Skincare and cosmetics brand SK-II has appointed Huge, IPG's experience design and digital agency, to develop, launch and manage its new global CRM program following a competitive pitch. As agency of ...