When business researchers analyze data, they often rely on assumptions to help make sense of what they find. But like anyone else, they can run into a whole lot of trouble if those assumptions ...

Statistics shows data is often grouped on a bell curve distribution, but a business study reveals that extreme outliers can skew research – with big implications.

What Is the Normal Distribution? The normal distribution formula is based on two simple parameters— mean and standard deviation —that quantify the characteristics of a given dataset.