For brands seeking to engage Gen Z in the metaverse, Roblox’s VP of global partnerships, Christina Wootton, shared her top five tips based on success stories from various industries.

In a new survey, Roblox asked Gen Z users to describe how they express themselves in the metaverse. It found that avatars and digital fashion are hugely important to Gen Z, sometimes even more ...

Traditional advertising makes people feel like they are missing out but creators especially on Roblox offer belonging - helping brands build relationships with Gen Z ...

Most Gen Z users reported that styling their Roblox avatar was more important to them than styling themselves in the physical world.

Raise Awareness for the Movie: Build a fun and immersive cross-game experience within four of Gamefam’s most popular Roblox games to familiarize players with the movie and drive ticket sales.