Influencer ad disclosure is taking a backseat as brands feel pressure to drive performance, but new watchdogs are emerging.

Ad Age’s latest reader survey explores how industry experts—including you—see the advertising world evolving over the next ...

Optimizing AI in marketing campaigns has mostly focused on efficiency, but Linqia’s Resonate platform aims to make AI ...

Daniel Blake’s new brand channels resilience and multifunctionality to challenge Celsius and energize a comeback.

AI-driven platforms now target audiences based on how users respond to creative assets, making creative performance the ...

Rethink shot over two nights in a specially designed showroom bedroom with Åkrehamn and Vågstranda mattresses.

In a move that could upend how brands, agencies and creators work with the retail giant, Walmart is developing autonomous AI ...

JCPenney says, “We’ve got the receipts” in a spot that explains the type of savings its shoppers can get on back-to-school ...

Emergency Pizza 2.0” from WorkInProgress is Media Campaign of the Year, Silver, in the 2025 Small Agency Awards.

Rae wrote and performed a manifesto for the activewear brand emphasizing personal growth, authenticity and joy.

Archer Troy's “Codes for Inclusion” campaign is Campaign of the Year, Pro Bono, Gold, in the 2025 Ad Age Small Agency Awards.

The free-spirited light beer brand became Gallo's first beer investment.