News

GoodPop marketers got the viral moment they had been waiting for thanks to a popsicle-obsessed fan.
Old Spice, MLB, Poppi and Woodford Reserve are among the brands that gained ground with boomers in the second quarter.
Subscribe and get unlimited access to Ad Age’s award-winning industry coverage for $20 $10 your first month. Influencer ad ...
Influencer ad disclosure is taking a backseat as brands feel pressure to drive performance, but new watchdogs are emerging.
Rethink shot over two nights in a specially designed showroom bedroom with Åkrehamn and Vågstranda mattresses.
Human Nature’ looks as issues like cost of living, economic uncertainty and financial aspirations through a disarming lens.
In a move that could upend how brands, agencies and creators work with the retail giant, Walmart is developing autonomous AI ...
JCPenney says, “We’ve got the receipts” in a spot that explains the type of savings its shoppers can get on back-to-school ...
Rae wrote and performed a manifesto for the activewear brand emphasizing personal growth, authenticity and joy.
Subscribe and get unlimited access to Ad Age’s award-winning industry coverage for $20 $10 your first month. Marketers need ...
Emergency Pizza 2.0” from WorkInProgress is Media Campaign of the Year, Silver, in the 2025 Small Agency Awards.
How brands are ramping up their media spending on Reddit, including a look at the social media platform's most active ...