Pursuing an MBA while launching a startup can be a challenging yet rewarding path. Hear how Kellogg empowered one alumna to ...

The future of brand measurement must be a collaboration between academia and practitioners. A recent gathering at Kellogg ...

From farms to startups, an MBA student shares insights from an immersive learning experience — and how it’s shaping his ...

As a third-generation leader of Canadian retailer Harry Rosen Inc., Ian Rosen ’16 MBA launched an e-commerce makeover that ...

Through the Kellogg Climate Conference, students discovered the power of collaboration, leadership and purpose-driven innovation.

With a little seasoning and a lot of strategy, Lis Settimi ’98 MBA is building something bold for cult-favorite spice blend Char Crust.

Date Published: 2025Citations: Chernev, Alexander. 2025. Strategic Brand Management (4th Ed.).

The longer the media covers a boycott, the greater the impact on a company’s stock price, Assistant Professor Brayden King finds 11/16/2011 - Falling stock prices and corporate boycotts go hand in ...

Northwestern University’s Kellogg School of Management today announced plans to create a new state-of-the-art, technology-enhanced building on its Evanston, Illinois campus. The facility will usher in ...

Partnering with Kellogg Executive Education, the US arm of this global pharmaceutical company is investing in its people to deliver better outcomes for patients.

Northwestern University and the Kellogg School of Management today announced an innovative new research center to promote constructive discourse in today's increasingly polarized world. The Center for ...

8/7/2012 - Which account balances should consumers pay off first to reach their ultimate goal of being debt-free? A team of Kellogg School researchers has found that people with large credit-card ...