通过跨平台洞察确保战略的有效性 受众的注意力分散在无数个接触点上，因此全面衡量受众参与度和活动效果就变得极为重要。仅仅依靠单个平台的数据会造成受众旅程的孤立和不完整，从而无法真正了解投资回报率或改进未来战略。 Nielsen ONE 提供了受众如何参与所有媒体渠道（数字、传统线性 ...

NEW YORK – August 5, 2025 – Nielsen, a global leader in audience measurement, data and analytics, and WPP Media have announced a new agreement for audience measurement spanning TV, streaming, audio, ...

Discover the strategic shifts APAC marketers are making. Find out how they align goals, invest in AI and new channels, and ...

The Record provides a quarterly analysis of audio listening behaviors across the total radio universe. The charts represent ...

NEW YORK – July 29, 2025 – Nielsen, a global leader in audience measurement, data and analytics, today announced that viewing ...

Within the Nielsen One Planning platform, the next-generation cross-media planning tool that encompasses deduplicated information from both linear and digital platforms, clients will be able to ...

The Outcomes Marketplace is available today for clients. Nielsen will announce more best in class outcomes measurement providers later this year that will deliver metrics across the full spectrum of ...

Do you know where your audiences are watching? You need a deeper understanding of your audience’s unique media habits to ...

In today’s rapidly evolving advertising landscape, precise planning is no longer a luxury – it’s a necessity for maximising ...

For more than 50 years, we’ve provided businesses around the world with critical insight into consumer behavior—and Nielsen panels make this possible.