To build trust while maintaining personalization and targeting ability, marketers are using zero-party, instead of third- and first-party data. So, what is zero-party, and how can you collect it?

The DOJ’s Push to Collect Your Data Is a Fishing Expedition Trump’s Justice Department is seeking to create a federal database of information on voters. The US has never seen anything like it.

Mobile GR proposes a three-week drone study to collect downtown parking data in Grand Rapids, sparking privacy concerns among some residents.

Smart thermostats can help you reduce energy usage while keeping your home cool, but they do track your daily activity to intelligently adjust the temperature. Here's what you should know about ...

The Trump administration has fired nearly everyone who worked at the federal statistics agency that would collect the data the government is seeking.

Discover how modular design transforms data centers, enhancing efficiency and sustainability in urban landscapes.

Climate change is fueling conditions across several states that make watching the corn grow a nail-biter for farmers. Factors ...

Mobile GR proposes a three-week drone study to collect downtown parking data in Grand Rapids, sparking privacy concerns among some residents.

1547 Critical Systems Realty plans a massive expansion of its McAllen data center to bridge telecommunications between the U.S. and Mexico and Latin America.

This media is in the public domain (free of copyright restrictions). You can copy, modify, and distribute this work without contacting the Smithsonian. For more information, visit the Smithsonian's ...