A new perfume launch from Rare Beauty stands out with a sleek, ergonomically designed bottle and a memorable blend of caramel, pistachio and pink pepper ...

Rare Beauty is at it again, releasing game-changing products in a market that feels hard to innovate in like there Soft Pinch ...

Selena Gomez is ushering in a new era for Rare Beauty with a perfume campaign that features the "Calm Down" singer posing in ...

The brand, founded by singer and actor Selena Gomez, appears to be courting Indian audiences through local influencers ...

Three scratch-and-sniff billboards for Selena Gomez’s Rare Beauty have been installed in Manhattan. When passersby agitate ...

Rare Beauty Rare Eau de Parfum will be available at Sephora and on the brand’s website. At the same time, Rare Beauty is releasing layering balms in four scents (Amber Vanilla, Floral Peony Blossom, ...

Rare Beauty is launching their first perfume: Rare Eau de Parfum. The warm, decadent fragrance can be worn on its own or ...

Benny Blanco and Selena Gomez are keeping the romance alive — one spritz at a time. In a TikTok video shared August 5, Blanco revealed that when he and Gomez are apart, he wears her perfume “all over” ...

Rare Beauty and Chanel have both debuted products specifically designed as a base for boosting the strength and length of its ...

Selena Gomez teased the future of Rare Beauty amid online speculation that the Only Murders in the Building star may have ...

Love Island’s Amaya Papaya teams up with Selena Gomez’s Rare Beauty, showing off the brand’s dreamy new perfume in a glam, scent-sational Instagram reel.