GoodPop marketers got the viral moment they had been waiting for thanks to a popsicle-obsessed fan.

Old Spice, MLB, Poppi and Woodford Reserve are among the brands that gained ground with boomers in the second quarter.

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Influencer ad disclosure is taking a backseat as brands feel pressure to drive performance, but new watchdogs are emerging.

Ad Age’s latest reader survey explores how industry experts—including you—see the advertising world evolving over the next ...

Marketers should stop treating AI as a cost-cutting tool and start using it to scale ideas, empower talent and drive growth.

Rethink shot over two nights in a specially designed showroom bedroom with Åkrehamn and Vågstranda mattresses.

Optimizing AI in marketing campaigns has mostly focused on efficiency, but Linqia’s Resonate platform aims to make AI ...

Human Nature’ looks as issues like cost of living, economic uncertainty and financial aspirations through a disarming lens.

AI-driven platforms now target audiences based on how users respond to creative assets, making creative performance the ...

Interim CEO Pete DeJoy thanks the Astronomer team for their ‘character and commitment’ during the Coldplay kiss-cam crisis.

Daniel Blake’s new brand channels resilience and multifunctionality to challenge Celsius and energize a comeback.