GoodPop marketers got the viral moment they had been waiting for thanks to a popsicle-obsessed fan.

Old Spice, MLB, Poppi and Woodford Reserve are among the brands that gained ground with boomers in the second quarter.

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Influencer ad disclosure is taking a backseat as brands feel pressure to drive performance, but new watchdogs are emerging.

Ad Age’s latest reader survey explores how industry experts—including you—see the advertising world evolving over the next ...

Rethink shot over two nights in a specially designed showroom bedroom with Åkrehamn and Vågstranda mattresses.

Optimizing AI in marketing campaigns has mostly focused on efficiency, but Linqia’s Resonate platform aims to make AI ...

Human Nature’ looks as issues like cost of living, economic uncertainty and financial aspirations through a disarming lens.

Daniel Blake’s new brand channels resilience and multifunctionality to challenge Celsius and energize a comeback.

In a move that could upend how brands, agencies and creators work with the retail giant, Walmart is developing autonomous AI ...

JCPenney says, “We’ve got the receipts” in a spot that explains the type of savings its shoppers can get on back-to-school ...

Rae wrote and performed a manifesto for the activewear brand emphasizing personal growth, authenticity and joy.