Growth within Multiply Group's media and communications vertical was driven by unlocking value across both static and digital ...

Campaign Middle East rounds up the platform updates from July, including highlights from social media and content and ...

In his new remit at MiQ, Abukhalaf will be responsible for leading the company’s commercial expansion in the MENAT region.

FLC’s Adriana Usvat unpacks why the most impactful experiences start with strategy, not spectacle – and how brands can drive ...

When brands shape their marketing to nudge societal conversations, everyone wins, says Modon Holding’s Dina Jreissati.

The Samsung campaign, which is live on digital & social platforms, was brought to life by DDB Egypt, Good People, Ruffmercy, ...

The BabyJoy campaign was rolled out across OOH ads, digital platforms, social media, video content, influencer collaborations ...

The UAE Government Media Office’s Khaled AlShehhi shares his perspective as the first government sector Cannes Lions jury ...

Conscious Media’s Andy Powell explains how the MENA region is redefining sustainable advertising and leading the future of ...

The appointment aims to reinforce SRMG ’s commitment to performance-first, tech-enabled media growth across the region​.

UK Advertising’s Aisling Conlon reveals the UK and Saudi Arabia’s partnership for growth, and take aways from a discussion at ...

SOAR PR 's Shanti Sadhwani writes on how PR should evolve to create real influence with trust and community-building.