For some companies, imitating the right rivals at the right time can be more effective—and lucrative—than attempting to chart an entirely new course. Sign up for HBR Executive Agenda - for insights ...

What consumers truly value can be difficult to pin down and psychologically complicated. But universal building blocks of value do exist, creating opportunities for companies to improve their ...

Reprint: R0904C In January 2008, CBS anchor Katie Couric asked then-candidate Barack Obama what single book, apart from the Bible, he would bring with him to the White House. He cited Team of ...