资讯

Kellogg School of Management4 天
5 entrepreneurial lessons about building a business during an MBA
Pursuing an MBA while launching a startup can be a challenging yet rewarding path. Hear how Kellogg empowered one alumna to ...
Kellogg School of Management6 天
Leading for impact and shaping the future of climate action
Through the Kellogg Climate Conference, students discovered the power of collaboration, leadership and purpose-driven innovation.
Kellogg School of Management5 天
Strategic Brand Management (4th Ed.)
Date Published: 2025Citations: Chernev, Alexander. 2025. Strategic Brand Management (4th Ed.).