Career Development - Some 79% of senior B2B marketers say they have taken on new responsibilities in the last year, according to recent research.

Voice search is becoming increasingly relevant to SEO. These 5 B2B brands are using voice recognition to its full potential. Learn tips on how you can, too.

Most of the marketing world's views about generative AI - what it can and can't do and the ethics of using AI - seem one-sided and uncritical. We're getting it wrong. But here's what we can do.

Microsoft now requires high-volume senders to publish a DMARC policy. B2B marketers must also prepare for its current deliverability recommendations and stricter policies ahead.

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Learn how to remove internal messaging bottlenecks, clarify your value proposition, and position complex B2B products for ...

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Marketers know the importance of heuristics marketing in targeting their customers. Examine how you can take advantage of heuristics in your marketing campaigns.

The median starting salary for a corporate chief marketing officer in the United States is expected to be $175,500 in 2023, according to recent research from Robert Half. The report was based on data ...

Mobile - Millennials are significantly more likely than other generations to use their smartphones to engage in activities such as social networking, watching video, IM/chatting, and using mobile GPS, ...

Market Research - Leading and misleading questions always yield questionable data, based on which you are highly likely to report findings that can misguide stakeholders. Moreover, decisions they make ...

B2B buyers' top challenges with vendors are slow or inefficient responses to questions, inconsistent pricing, and lack of transparency into inventory. See more findings from the research.