In the second of a summer mini-series, we ask marketing’s biggest bookworms for beach read recommendations that don’t suck.

Bold ideas are everywhere, but for many marketers, the biggest challenge is execution. That might be about to change.

The FMCG giant’s plan to spend half of its annual ad budget on influencers had a ripple effect on the industry. Here’s what ...

Expert anthropologists Abigail Posner and Tom Maschio have observed a new aesthetic of influence inspired by the growing ...

It’s been nearly two weeks since Astronomer’s chief executive officer Andy Byron appeared on the kiss cam, embracing Kristin ...

Jet2holidays can now be added to a list of brands (think Jaguar, KFC, Ryanair) with marketing that’s grabbed our attention in ...

The streamer’s ‘Dive-in Theater’ activation reimagines poolside movie nights as cinematic throwbacks.

What’s it like to run a bespoke in-house operating system? Locaria’s Hannes Ben and Code and Theory’s Michael Treff share ...

What’s it like to run a bespoke in-house operating system? Locaria’s Hannes Ben and Code and Theory’s Michael Treff share ...

‘The Break Machine,’ which appeared last week in New York, is the latest activation from Edelman and Pure Leaf. It’s a street ...

Green Flag has unveiled a new creative platform, ‘Nothing Beats Near’, marking the first major work from ad agency VCCP.

The F1 film is a fascinating case study in excess done well. It doesn’t try to tone things down for the cinephiles. It leans ...