The cult canned iced tea and vodka beverage, led by Clement Pappas and Matt Quigley, could bring in $300 million this year—in the golden age of ready-to-drink cocktails.

Nebraska running back Rick Berns rushed for a school record 255 yards that day. Locker rooms were open back then. In his lead paragraphs, Porter took the readers inside with him. He described Berns ...