"I am satisfied with what I have" - Dirk Nowitzki on why he turned down millions in endorsement deals originally appeared on ...

Hornets rookie Liam McNeeley has reportedly agreed to sign a multiyear shoe and apparel endorsement contract with Nike.

Milwaukee Bucks’ point guard Damian Lillard is one of the latest athletes to receive a lifetime contract, with the news just breaking in December 2024. The NBA star reportedly extended his ...

The financial terms established a new paradigm for athlete endorsements. Rather than simply paying for product placement, Nike created a partnership model that aligned Jordan’s success with the ...

Nike said Wednesday it has suspended its endorsement of NFL star Deshaun Watson. Apple's Beats by Dre brand terminated its deal with Watson as well. The National Football League quarterback has ...

Nike Welcomes Stars to Fourth Athlete Think Tank Cohort The new cohort includes JuJu Watkins, Sue Bird, Sha’Carri Richardson, Jess Sims, and more. Complex Staff May 29, 2025 Nike ...

Nike's ability to weather storms lies in its fearless marketing and constant reinvention. The brand has consistently aligned itself with social movements, emerging athletes, and global trends.

On Sunday evening, Scottie Scheffler cemented his legacy as the world’s top-ranked golfer by clinching the PGA Championship at Quail Hollow Club, securing his third major title with a commanding ...

Professional athletes also make millions off the field from lucrative endorsements, brand partnerships, and other business ventures. Here are the 10 highest-paid athletes in the world as of 2025.