Greg Knipp, the longtime CEO of Omnicom-owned multicultural agency Dieste, has died. Knipp, 57, died suddenly in his sleep, ...

Old Spice, MLB, Poppi and Woodford Reserve are among the brands that gained ground with boomers in the second quarter.

Influencer ad disclosure is taking a backseat as brands feel pressure to drive performance, but new watchdogs are emerging.

Influencer ad disclosure is taking a backseat as brands feel pressure to drive performance, but new watchdogs are emerging.

Rethink shot over two nights in a specially designed showroom bedroom with Åkrehamn and Vågstranda mattresses.

AI-driven platforms now target audiences based on how users respond to creative assets, making creative performance the ...

Marketers should stop treating AI as a cost-cutting tool and start using it to scale ideas, empower talent and drive growth.

Optimizing AI in marketing campaigns has mostly focused on efficiency, but Linqia’s Resonate platform aims to make AI ...

Daniel Blake’s new brand channels resilience and multifunctionality to challenge Celsius and energize a comeback.

In a move that could upend how brands, agencies and creators work with the retail giant, Walmart is developing autonomous AI ...

JCPenney says, “We’ve got the receipts” in a spot that explains the type of savings its shoppers can get on back-to-school ...

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