The campaign's pun about Sweeney having "great genes" as well as "great jeans" swiftly drew backlash on social media.

Ad Age and Pereira O’Dell Chief Growth Officer Mona Munayyer Gonzalez are launching “Ask Mona,” a monthly social video series ...

Young strategists become sharper thinkers by learning to interpret ambiguity in client briefs and bring clarity to teams.

Labubu’s global rise shows that brands grow by confronting cultural tension, not by chasing trends or polished perfection.

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Greg Knipp, the longtime CEO of Omnicom-owned multicultural agency Dieste, has died. Knipp, 57, died suddenly in his sleep, ...

The Phillies slugger summons flocks—and fans—in ads from The Rec League promoting the brands’ rekindled partnership.

Influencer ad disclosure is taking a backseat as brands feel pressure to drive performance, but new watchdogs are emerging.

Rethink shot over two nights in a specially designed showroom bedroom with Åkrehamn and Vågstranda mattresses.

In a move that could upend how brands, agencies and creators work with the retail giant, Walmart is developing autonomous AI ...