Pursuing an MBA while launching a startup can be a challenging yet rewarding path. Hear how Kellogg empowered one alumna to ...

Date Published: 2025Citations: Chernev, Alexander. 2025. Strategic Brand Management (4th Ed.).

Through the Kellogg Climate Conference, students discovered the power of collaboration, leadership and purpose-driven innovation.

From farms to startups, an MBA student shares insights from an immersive learning experience — and how it’s shaping his ...

As a third-generation leader of Canadian retailer Harry Rosen Inc., Ian Rosen ’16 MBA launched an e-commerce makeover that ...

The future of brand measurement must be a collaboration between academia and practitioners. A recent gathering at Kellogg ...

Implicit bias has garnered considerable public attention, with a number of behaviors (e.g., police shootings) attributed to it. Here, we present the results of 4 studies and an internal meta-analysis ...

With a little seasoning and a lot of strategy, Lis Settimi ’98 MBA is building something bold for cult-favorite spice blend Char Crust.

Partnering with Kellogg Executive Education, the US arm of this global pharmaceutical company is investing in its people to deliver better outcomes for patients.

Dean Francesca Cornelli June 15, 2025 Distinguished graduates, family, friends, faculty, and administrators, on behalf of the trustees of Northwestern University, President Michael Schill, Provost ...

This case focuses on the efforts of a nonprofit's leadership team to evolve its strategy so it can deliver on its mission in a broader, more comprehensive way, reflecting the new realities of its ...

Citations: Phillips, Matthew Alexander, Oliver Binz. 2025. How Does Recognition of Forward-Looking Estimates Affect Learning About the Macroeconomy? Evidence from CECL.