Marketers know the importance of heuristics marketing in targeting their customers. Examine how you can take advantage of heuristics in your marketing campaigns.

Firms spend 23 hours writing a request for proposal (RFP) response and involve 9 people in the process, on average, research finds. See more study findings.

Career Development - Some 79% of senior B2B marketers say they have taken on new responsibilities in the last year, according to recent research.

Nike, Apple, and Amazon are the top three favorite brands of Millennials in the United States, according to recent marketing research. Check out which brands are in the top 100.

Mobile - Millennials are significantly more likely than other generations to use their smartphones to engage in activities such as social networking, watching video, IM/chatting, and using mobile GPS, ...

Just over half of people globally say artificial intelligence has more benefits than drawbacks, and attitudes varying widely among countries and demographics, according to recent research from Ipsos.

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Mobile - The most popular time of day for using popular mobile chat and dating apps in the US varies significantly by service, according to a recent report from Nielsen.

Do LinkedIn posts with links, or those without links, garner more engagement? To find out, Social Insider and Lightspan Digital analyzed engagement (likes, comments, and shares) on 86,504 LinkedIn ...

When was the last time you did an assessment of how your competitors are positioned relative to your product? Learn more about your competitors' positioning.

Learn how to remove internal messaging bottlenecks, clarify your value proposition, and position complex B2B products for ...

Branding and direct response, though different, must work in concert to ensure marketing success. To employ the right blend of tactics, marketers should understand the key differences.